ZOO Poster Series
The posters are both within and freestanding from the ZOO – the latest book by Gábor Palotai. Here we meet the animals (one of them is you) portrayed as an abstract art; sharply outlined in contrast with a mesmerizing pattern in light and dark. The effects of this white and black pattern enhance the impression that each animal is etched into the paper in a texture that evokes tactile sensibility. At the same glance each animal looks bound to the architectural outer shape of their image, their bodies are tattooed in undecipherable graphic patterns suggesting that each of them is free from within to multiply and literally take on any figurative meaning.

Red Dot Design Award, Best of the Best 2017

Statement by the jury
The way in which the figures of the animals in this poster series have been abstracted and simplified is outstanding. It is interesting to see how they manage to successfully convey the mental images we have of those animals through these minimal lines, allowing them to be recognised easily and unmistakably, even from a distance. The beauty, which also emanates
from the haptically pleasant texture of the paper, is extraordinary.