Riksutsällningar Annual Report 2014
The Swedish Exhibition Agency is a government organisation with the mission to develop and cooperate with museums and exhibitions. As a government agency, the purpose of the annual report is not only to convey required financial information. It also serves as an inspiring summary of the agency’s work during the past year. Since the target audience is the general public, the report must be communicative and accessible for everyone. Humour, knowledge and culture are important values that transcend differences between people. Therefore, playful illustrations are woven into the report. The illustrations are based on variations of the logotype – the square and the comma. The logotype interacts with symbols from the world of accounting, and the illustrations create a dialogue with the content that arouses curiosity; the essences of both become extra clear and amplified.