The graphic identity for Livsdal, a Swedish producer of premium air purifiers, is built upon the dot made to mirror the company’s focus point: to remove harmful particles in the air we breathe. Gabor Palotai Design’s commission was to design their graphic identity and make it adaptable to different media. The graphic identity – logotype, symbols, sign systems, stationary, posters, web, packaging and graphic illustrations on the product itself – unites in one single graphic element: the dot.

︎︎︎  livsdal.com